There’s a lot of talk about AI in marketing these days—some of it exciting, some of it bordering on doomsday prophecy. Let’s cut through the noise. Ready or not, AI is here. In my opinion, the question isn’t if we should use it, but how we use it. And, like any tool, AI is only as good (or bad) as the hands that wield it.
At 937 Marketing, we don’t see AI as a shortcut to soulless content production. We see it as a tool to elevate creativity, streamline workflows, and—when used right—deepen authenticity rather than dilute it. AI doesn’t need to replace human ingenuity. It can amplify it. If used thoughtfully, it can help brands tell their stories with more clarity, consistency, and resonance than ever before.
AI Won’t Steal Your Soul (Unless You Let It)
AI gets a bad rap because, let’s be honest, a lot of businesses use it as a crutch instead of an amplifier.
PLEASE resist the temptation to churn out mass-produced content for the ~*aLgOrItHm*~ that feels like it was written by an over-caffeinated robot. Not the move.
At the end of the day, AI isn’t the decision-maker—we are. Like any tool, whether it’s a paintbrush, Photoshop, or ChatGPT, its impact depends entirely on how we use it. It can create something remarkable, forgettable, or downright harmful. The difference? Intent and execution. AI should never replace the soul of your brand—it should help refine and amplify it.
Authenticity Wins—Especially in an AI-Driven World
We’re standing at a crossroads. Companies that embrace AI with authenticity and integrity will be ahead of the curve. Those who treat it as a cheap content factory will lose trust (and fast). Consumers can smell inauthenticity—AI isn’t changing that. If anything, it’s making it easier to spot.
That’s why, at 937 Marketing, we use AI strategically:
To analyze data and uncover patterns faster, helping us make smarter decisions.
To handle the repetitive tasks, giving us more time to focus on deep, meaningful storytelling.
To enhance personalization—ensuring the right people get the right message at the right time, without it feeling like a conversation with a 2015-era chatbot.
To remove creative roadblocks, making it easier to bring big ideas to life.
But what we don’t do is let AI replace the human voice. The best marketing is—and always will be—built on relationships, trust, and real connection. No algorithm can replicate that (and if one ever does, we should all agree to pull the plug immediately).
AI as a Creative Partner, Not a Creative Dictator
The brands that will thrive in the AI era are the ones that treat AI like a well-stocked toolbox—not the architect. You wouldn’t expect a hammer to concept and build a house on its own, and you shouldn’t expect AI to create compelling marketing without your unique ideas. It’s here to enhance, refine, and speed things up—not replace real creativity.
At 937 Marketing, we use AI to enhance brand authenticity, not water it down. AI should be a tool for better storytelling, not an excuse for lazy content. Because at the end of the day, people don’t connect with perfect algorithms—they connect with real, human stories.
So let’s embrace AI—not out of fear, but out of curiosity and creativity. The brands that do will be ahead of the game.
Want to use AI the right way in your marketing? Let’s talk.
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